For the fourth year in a row, a national survey of independent businesses has found that those in communities with an active "buy local" campaign have experienced markedly stronger revenue growth compared to those located in areas without such a campaign. The survey, which was conducted over an 8-day period in January, gathered data from 2,768 independent businesses, including retailers, service providers, restaurants and others. It found that those in places with a "buy local" initiative reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those elsewhere.
A large majority of respondents said that public awareness of the
benefits of supporting locally owned businesses had increased in the
last year, and business owners who are involved in "buy local" campaigns reported a wide range of benefits to their business, including greater customer loyalty and more awareness among city officials.
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