MINNEAPOLIS, MN (Jan. 14, 2010) - More holiday shoppers
deliberately sought out locally owned businesses this year, according
to a national survey of more than 1,800 independent businesses.
The survey found that holiday sales for independent retailers were up
an average of 2.2%. That contrasts with the Commerce Department figures
released today, which show that overall retail sales were down 0.3% in
December and up 1.8% in November.
The survey also found that independent retailers in cities with active
"Buy Local" or "Think Local First" campaigns reported stronger holiday
sales than those in cities without such campaigns.
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